About the
Impact Evaluation Lab

At Impact Evaluation Lab (IEL), we are redefining the landscape of impact investing by refining and deploying a cutting-edge standardized rating and assessment system - the Impact Authenticity Score (IAS), that meticulously evaluates the authenticity and rigor of asset managers in delivering on their impact missions.

Our proprietary database will empower fund managers and investors with unparalleled transparency, offering a comprehensive assessment of the probability for specific investment products and strategies to yield both financial and non-financial results, benchmarked against industry standards.

What we do

    • Expert analysis and ratings that measure authenticity, impact, and financial performance

    • Standardized assessment that allows for industry-wide evaluation and comparison.

    • Find investments that deliver on your intended impact and financial goals

    • Bring clarity to your investment decisions

    • For investors: Impact strategy, design, and implementation

    • Solutions for impact portfolios to help asset owners optimize performance

Our Team

TERRENCE KEELEY | Chief Executive Officer

In addition to his work at IEL, Terry is the CEO of 1PointSix LLC, an advisory firm he founded to help institutional and high net worth investors optimize the amount of impact in their investment portfolios. He is the author of a new, widely acclaimed book on stakeholder capitalism and ESG investing, SUSTAINABLE: Moving Beyond ESG to Impact Investing, published by Columbia University Press. Following a 30-year career in finance at UBS and BlackRock, Terry was selected in 2021 as a Global Knowledge Broker by CIO Magazine. “He has been called upon by kings and priests during their times of trouble and walked them back to health,” CIO Magazine wrote in their award announcement. “Keeley is a devoted man with extraordinary skills, great wisdom, unique passion, and incredible breadth.”

ROBERT BROWN | Chief Research Officer

In addition to his work at IEL, Rob is a Senior Fellow at the Sorenson Impact Institute at the David Eccles School of Business at the University of Utah, and an editor at ImpactAlpha.  Previously, Rob was the Senior Partner at Atlas Impact Partners, an investment firm he founded to pursue a mandate strictly focused on high impact investments solving the world’s most challenging problems. For more than three decades, he has been an Economist, Research Director and Portfolio Manager on Wall Street. Rob was Head of Research at JUST Capital, Senior Portfolio Manager for AllianceBernstein Equity Strategies, and Managing Director and Head of Equity Research for Nomura Securities International. Earlier, he worked at Morgan Stanley in various global senior leadership roles where he was last responsible for the Global Macro Research team. Rob is a global thought leader on matters of impact measurement, metrics and data standards; lectures at Columbia University Business School and writes for Impact Alpha.

MAREN KEELEY | Chief Operating Officer

In addition to her work with IEL, Maren is the founder of Handprint.io, an innovative hiring platform that connects people to career opportunities at impact companies based on the science of engagement. Previously, Maren co-founded Conscious Company Media where she and her team shared inspiring, cutting-edge stories about business as a force for good across multiple media channels including events, webinars, digital content, and our flagship, nationally distributed print magazine (exit in 2018). She served on the Board of the American Sustainable Business Network (then Social Venture Circle) from 2017-2020, and her graduate research work was with B Lab US, focused on their certification scheme.

Key Partners